Power Station @ Pivot City

Power Station: A New Chapter Begins

Once a vital part of Victoria’s power infrastructure, the Geelong Power Station was a thermal facility located in North Geelong and operated by the State Electricity Commission of Victoria. Commissioned in 1954, it was built next to the original Geelong A Power Station to meet the booming post-war demand for electricity. Originally coal-fired, using brown coal from the Latrobe Valley, it was later converted to oil in a bid to improve efficiency. Despite this upgrade, advances in larger and more modern power stations, coupled with soaring oil prices, led to its early retirement. Geelong was decommissioned in 1970—just 16 years after it opened—and later dismantled. Short-lived but impactful, the station powered the region’s growth during a pivotal era.

Now, this historic site is set for an exciting transformation as the newest addition to the thriving Pivot City Innovation District, joining standout developments like Federal Mills and Glass House. Perfectly positioned with direct access to freeways, train stations, bus stops, cycling paths, and airports, this hyper-connected hub sits at the crossroads of community, residential, and industrial zones—offering unmatched potential for businesses looking to grow.

Big things are coming! Subject to council approval, the redevelopment will feature 52 brand-new industrial factories, ample on-site parking, and lush landscaped gardens. At the center of it all, the iconic Power Station building will be brought back to life with a stunning renovation, set to be completed in line with the overall project.

Innovation meets heritage—watch this space for what’s next.

Find out more about its iconic history Here.